Social media is no longer just a way to connect with friends and know where they are at every moment; it’s now being used for a greater purpose: for the public to take a stance and make a change on environmental and social issues. Twestival (http://twestival.com) – a charity fundraiser for clean water hosted by Twitter, and co-sponsored by Live Earth, is proof of the active movement of social media to bring about social change. So are the petitions and calls to actions on Facebook and user-generated campaigns that take a stance on social issues.
The Grist competition is a fabulous way for environmental enthusiasts and video makers alike to be agents of change in social media. As Grist and the guys over at Max Gladwell say: be a beacon, it’s the first step in social media.