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Some Light Reading on Social Media Advertising

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On the off chance any of you are looking for some reading material, here’s a couple of interesting articles about social media and marketing.

In the first, Anna Maria Virzi of ClickZ considers the phenomenon of controlled spontaneity in viral marketing.

The second concerns the release of the International Advertising Bureau’s list of best practices for social media advertising.

Enjoy! And by all means, if these articles inspire any neat ideas, please share them with us here or on the forum!

Meme E

One Comment

  1. Whooaaa.. Zooppa’s caring about the process and consequences??! This is a great change :p Thanks for the brain food!

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