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YouTube vs. Tin Hats, Disney Tackles Netflix & SXSW

YouTube vs. The Tin Hats  It may sound like an odd crossover, but YouTube will be employing the help of Wikipedia articles to provide context around popular conspiracy videos posted to the platform. While YouTube purports itself as a content… Continue Reading

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Overwatch League Promises Big Bucks for Advertisers

There was a time when the words “electronic sports” and “big ad bucks” would’ve garnered a confused look at best, chuckles at worst. The combination of gaming and advertisement has been a long-standing tradition for niche brands and tongue-in-cheek references.… Continue Reading

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Disruptive & Digital: How Tommy John is Changing Men’s Fashion

The fashion industry isn’t quick to pivot. Sure, trends may change every year, but there’s still a core of old-fashioned opinions that dominate the landscape: “Consumers will spring for the latest trend.” “Expensive means higher quality.” “Big brands are always… Continue Reading

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Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most organizations miss the opportunity to tap into this network of consumers. The reluctance is understandable, especially when the majority of… Continue Reading

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Facebook Sneaks Up On Snapchat…Again

When Snapchat had it’s IPO in March of this year, Evan Spiegel was hopeful about the company’s direction. Instead of worrying about the platform’s growth, he wanted to “inspire creation because [they knew] a derivative of that is growth.” The company… Continue Reading