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Choose Your Own Adventure— TV Style

Fans Increase Network Pressure The days of single-thread narratives are over—at least they might be for TV. In an age where fan demands are heard via petitions and Twitter pushes,  showrunners and networks are subject to popular whim now more… Continue Reading

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Could Hulu win Live TV?

Hulu CEO has confirmed that the company is developing a cable-like online TV package for new areas like sports, news, and other live events. Since that announcement, analysts are seeing a huge game-changer within the industry, with Credit Suisse actually… Continue Reading

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What isn’t an Ad anymore?

Ads Evolved Into new Forms as Media Landscape Shifts Senior vice president for media strategies at the CW television network, Caty Burgess, said: “Is the question, ‘What is an ad?’ or ‘What isn’t an ad?’” A traditional advertisement back in the… Continue Reading