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YouTube vs. Tin Hats, Disney Tackles Netflix & SXSW

YouTube vs. The Tin Hats  It may sound like an odd crossover, but YouTube will be employing the help of Wikipedia articles to provide context around popular conspiracy videos posted to the platform. While YouTube purports itself as a content… Continue Reading

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Overwatch League Promises Big Bucks for Advertisers

There was a time when the words “electronic sports” and “big ad bucks” would’ve garnered a confused look at best, chuckles at worst. The combination of gaming and advertisement has been a long-standing tradition for niche brands and tongue-in-cheek references.… Continue Reading

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Tips from Gillette on “The Best a Man Can Get”

We’ve got news for you on our Gillette “Best a Man Can Get” project. You’ll have one extra week to complete your submissions. The new deadline will be Feb. 15th at 3 PM Rome Time. But that’s not all! Gillette took a… Continue Reading

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Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most organizations miss the opportunity to tap into this network of consumers. The reluctance is understandable, especially when the majority of… Continue Reading

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2017: The Year of Zooppa

It’s been a busy 2017 for Zooppa.  We’ve moved cross-country, scoured NYC for the best coffee places around, and launched a ton of projects! With over $1 million paid out in project awards and 25k new creatives who signed up to work on our 50+ projects… Continue Reading

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Facebook Sneaks Up On Snapchat…Again

When Snapchat had it’s IPO in March of this year, Evan Spiegel was hopeful about the company’s direction. Instead of worrying about the platform’s growth, he wanted to “inspire creation because [they knew] a derivative of that is growth.” The company… Continue Reading

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Why NOW Is Still Relevant

Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading

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360° Live Streaming Launches on Periscope and Facebook

Global users will have the ability to live stream or upload their 360° experiences across various platforms.  Periscope just recently announced that all users will have the ability to broadcast 360° videos through iOS. Starting today, anyone broadcasting with Periscope… Continue Reading

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New Partner: American Music Company

New partnership and music resource alert!   We know you all love our sweet music deals that are just for Zooppers. Listen up! We have a brand new partnership with the American Music Company. “American Music Company is a terrific… Continue Reading