How many jelly beans does it take to make one music video?
288,000 is the exact number. No, your eyes aren’t deceiving you. And even more unbelievable, this mere three minute and twenty-six second music vid made entirely out of jelly beans took just shy of two years to completely finish. Most one-hit-wonders hit the pinnacle of their career and fall off the music map in that amount of time.
Whether you’re a fan of the somewhat unknown singer-songwriter Kina Grannis’s and her “In Your Arms” acoustic style, there is a lingering question everyone is probably thinking: is it craziness or perseverance to create pioneering art?
A plethora of opinions have erupted over innovation of the video, but I’m going to play devil’s advocate and advise viewers to simply enjoy the whimsical vibe the video is trying to portray. Though the video has no conceptual plot, it is undeniably fun to watch…Not to mention for you guys I’m sure you’d love to have her in your arms.
Even more enjoyable is debating what they did with quarter of a million jellies after they were finished (I’m hoping they filled a bouncy house with them and took a swim).
For those overzealous critics who are quick to bash on the video, consider the perseverance and patience it took to make the piece using stop-motion technology and no green screen for two years.
Aspiring jellybean filmmakers? Here’s a behind-the-scenes peek at The Making Of to get you started.