Some of us here at Zooppa have recently been reading an IBM Institute for Business Value study from 2007 called The End Of Advertising As We Know It. Talk about the shock of recognition! The study outlines the increased difficulty brands are having reaching consumers by traditional means and identifies a number of trends in non-traditional advertising.
Here’s the money quote: “The next 5 years will hold more change for the advertising industry than the previous 50 did.”
We know it’s kinda nerdy to get all excited about this kind of thing, but that’s just the kind of awesome revolutionary advertising nerds we are. And we’ve got an inkling the IBM study might put a little fire in your bellies, too. Find the study here.