The Power Electric Guitar by Hasbro is the main star of the latest contest on Zooppa.com.
Zooppa.com, the user generated advertising site, launches a new campaign for Hasbro, the American company leader in children and free time toys.
Starting from December 10th 2007, the Zooppers, that is to say the registered users, can send their creativity expressions to promote a product just entered on the market: The Power Electric Guitar, distributed in Italy by E-motion. This guitar thanks to its sound effects and the easy approach to play instrument, makes you a real rock star!
The users can join the campaign by producing and posting videos, print ads, radio ads, or simply ideas. The community voted winners receive a money price and a beautiful electric guitar.
Zooppa was born to create a profitable conversation between the company launching a campaign and the users taking part with their creativity using an innovative service in line with the company targets.
Zooppa.com works to create a continuous and productive feedback from the community users so to improve the site functionalities and the interactive level.
The figures confirm the Zooppa.com community growth: more than 11.000 users and more than a thousand creativity works; two million pages surfed, 13 campaigns for well known brands among which Alice.it, Rai, Fineco, TomTom, Citroen, Oxydo, Htc.All this in only 9 months activity!