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User-Generated Ad is Best of Super Bowl

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Good news for User-Generated Advertising and Zooppa!  Two advertising “nobodies” created an ad for Doritos that won the USAToday’s 2009 Ad Meter polls.

“It wasn’t just the Arizona Cardinals who met their match in the Super Bowl — so did Madison Avenue.

And it could be a game-changer. For the first time, it wasn’t an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind., whose ad for Doritos — created for an online contest for amateurs — won them $1 million from Doritos maker Frito-Lay, and leaves ad pros with a lot of ‘splaining to do.”

http://www.usatoday.com/money/advertising/admeter/2009admeter.htm

The Doritos ad creators, two unemployed guys from Indiana, won $1 million in this creative competition.

Meme E

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