Integration allows creators to use professionally licensed songs in ads created through Zooppa’s crowdsourcing platform
SEATTLE, WA, Jan. 18, 2012 (GLOBE NEWSWIRE) — Zooppa, the world’s leading source of user-generated advertising, and Rumblefish, a pioneer in music licensing and trusted provider of soundtracks to top TV shows, films, ad agencies and video games, have partnered to integrate Zooppa’s creative crowdsourcing platform with Rumblefish’s library of licensed music from professional artists and labels.
The partnership allows Zooppa’s creative community of over 130,000 members to easily add licensed soundtracks to advertisements created for Zooppa campaigns. Zooppa members access a handpicked selection of songs from the Rumblefish library through an exclusive player interface that is embedded on the Zooppa campaign’s webpage.
“We’re thrilled to be teaming up with Rumblefish to usher in this new phase of the user-generated advertising revolution,” says Zooppa CEO Wil Meritt. “Rumblefish continues to pioneer the intersection of media and technology, reinventing the process of music licensing. The integration of this feature into the Zooppa platform is another step toward our vision of enabling anyone with a great idea to produce amazingly creative content.”
“Our partnership with Zooppa is exciting because it arms their 130,000 members with the ability to legally add soundtracks to the ads they create,” noted Rumblefish founder and CEO Paul Anthony. “This partnership gives Zooppa’s large and interesting community of user-generated advertising creators access to hundreds of thousands of soundtracks for their videos.”
The American Chemistry Council’s “From Chemistry to Energy” video contest is the first Zooppa campaign to take advantage of the Rumblefish integration. The contest remains open to submissions until January 23, 2012 and can be viewed here: http://zooppa.com/chemistry.
Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 130,000 members, Zooppa has worked with global brands including Google, Samsung, AT&T, and Nike and agencies including BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.
Rumblefish is a pioneer in music licensing and has been a trusted provider of music for top TV shows, films, ad agencies and video games for over a decade. The company has always made artists and labels its priority, and has paid millions in royalties to its members for the licensed use of their music. Rumblefish launched the Music Licensing Store in 2006, dubbed “an iTunes for Corporate America” (CNBC). It was the world’s first online resource for 100 percent copyright-cleared music for businesses. In 2008 the company struck a landmark licensing deal with YouTube and in the summer of 2010 deepened that relationship with the launch of Friendly Music, a website where consumers can license soundtracks. The company now boasts the world’s largest music catalog for social media and diverse clientele including Animoto, Virtual Active, Amazon Studios, Kaiser Permanente and Google among others.
Baker Communications Group