British national daily newspaper The Guardian recently published an article which featured some words of wisdom from our very own CEO Wil Merritt. The article titled “Crowd-Sourced Storytelling: How Can You Make the Most of UGC?” discussed the best techniques for engaging an audience through storytelling.
When asked what practices Zooppa uses in enticing our community to submit to our site, Wil weighed in on how fun and interesting briefs are important to coincide with cash incentives. “Even if [a brand] puts up a huge amount of money for a project, people won’t do it if it’s boring or uninteresting to them. There has to be more to it than that,” he said.