Zooppa Contributes to WOMMA Blog

Word of Mouth Marketing Association (WOMMA) – a trade association geared at evangelizing word of mouth as an effective marketing tool and promoting “best practices” in the industry – approached Zooppa to contribute to their blog. Being WOMMA members, we happily obliged! Check out Zooppa marketing manager Mike Burlin’s article geared at designing and implementing creative briefs for crowdsourcing campaigns- article.

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