We have some fantastic news to share: Our “Pump It Up” campaign with Reebok has won the silver award for Innovation in Media at The Internationalist Awards in New York!
The campaign, which launched last September, asked filmmakers to show how they “Pump It Up” and explain the technology behind The Pump, while producing a fun, light-hearted and authentic video. Filmmakers, sneaker lovers and creatives alike from around the globe turned out to submit some amazing 15-30 second spots. Check out the award-winning entries here!
A big thank you to everyone who had participated in the contest. We look forward to future campaigns and hope to keep adding to the trophy collection!